TrueSEO™ | Patented SEO Technology

What is TrueSEO™ and How it Works

TrueSEO™ is our patented technology that uses certified methods that improve SEO campaigns. We created TrueSEO™ to help businesses target their clients and boost sales through their websites. We performed studies on best SEO practices so that we can achieve the best results possible through Google approved SEO strategies.

Google is very secretive about how their ranking system works. We constantly update TrueSEO™ according to Google’s likes and dislikes.

The process of ranking first in Google’s SERP can almost never be guaranteed, because certain keywords are overly competitive.

This, for most businesses, has a very low rate of investment (ROI). In these cases, we strategize using long tail keywords. This is the better approach when our analysis shows exact or very similar visitor search queries.

Using less competitive and long tail keywords does not mean results are not worth it. On the contrary, they can target the exact visitors you need and have a higher success rate in campaigns. We use search queries that are appropriate to your niche and strategize accordingly.

We also check your competition and their SEO strategy and page rank. We focus on outperforming them, while bringing in visits that matter to you.

SEO is a Constant Battle

After finalizing our campaign, we constantly stay updated with your website’s performance. We verify reports for number of clicks, impressions, click-through-rate and more. These numbers help visualize your success and we update your content accordingly.

Your SERP result might be getting viewed but not clicked. You could be getting high CTR but high bounce rates and so on. Not updating your content can damage your page rank and, in many cases, you could be missing potential visits that could easily turn to customers.

Quality over Quantity but with a Lot of Quantity

Content has to be quality, in-depth and visually pleasing. Quality content makes sure your visitors find interest in your topic and spend time browsing instead of bouncing.

The more information you provide, the more helpful you are to the visitor. People tend to skip low content pages as they want to be highly informed about their search. We avoid using content that is non-informative and links that do not matter.

UX and UI are Best Friends

User experience is one of the most vital factors to take into account when creating content.

Creating user friendly content helps users read easier. Organizing content using wireframes and anchor linking, results in better user satisfaction.

Visual matters. If your page is filled with useless and jammed information, users will bounce away.

This is why we provide quality web design that helps visually please users.

Images are a big part of websites and help users understand your content better. Videos can provide users with even more information on your content and are a great way to keep them interested. This all leads to better user satisfaction and therefor helps boost your page rank.

Layout and Wireframing for a Better User Experience

The layout of a page is vital to Google. Content has to be categorized in wireframes with titles, subtitles and so on. These, in geek-terms, are called h1, h2, …, h6 tags. They are used to inform Google bots on content. Your keyword has to be included in your h1 tag (this is your title), and in the first paragraph of your text.

You need to inform users of your content directly. Use a captivating short introduction. This keeps users interested and they do not bounce off directly.

URLs Help Google and Users Understand Your Content

Keywords should also be included in your URL as Google uses them to understand your page’s topic. Many websites still do not include correctly structured URL’s which damages their page rank.

We also found that many users use URL’s to re-visit a page. For this reason, we tend to use short URL’s that are memorable to users. This process needs to be taken into consideration from the very start of a SEO strategy.

Fixing URL structures is a nightmare. Backlinks, links to pages and buttons can be corrupted.

Internal links are also vital in SEO architecture. Sending users from one page to another can be done using links. These links should be keyword rich. Google uses anchor text to understand what the page linked to is about. These are similar to backlinks, but are included in your own website.

It is very similar to the authority sent by backlinks to your pages. If you have a page that is fresh and has no backlinks, linking to it from your highly ranked pages will improve its rank.